Community Growth and
Fans Engagement
3×3 Junior Football Tournament
Our commitment to community outreach extends far beyond screens and keyboards. Through our 3×3 Junior Football Tournament, we’ve successfully reached thousands of young people across five cities. This unique fusion of digital and traditional sports promotes healthy living, teamwork, and the idea that gaming and physical activity can coexist in harmony. The initiative sparked nationwide interest and helped break stereotypes about gamers, proving that esports athletes value balance, discipline, and physical well-being.
Festival Partnerships and MAD Gaming Presence
We never miss a chance to connect with new audiences. As proud partners of the first Mediterra- nean Gaming Festival held in Trebinje, we created a branded esports corner, provided logistical support, and helped shape the event’s agenda. This gave us an opportunity to promote the values of competitive gaming and positive community building in a broader tech and tourism context. Events like this allow us to interact face-to-face with players, fans, families, and industry stakeholders.
Different Occasion, Same Mission
From game expos and tech summits to school programs and local fairs — whenever there’s an opportunity to represent esports, we show up. Our team actively seeks chances to share knowl- edge, inspire youth, and demonstrate the strength of regional talent. These moments help us grow the community organically by building trust, awareness, and long-lasting relationships. We believe that education, inclusion, and responsibility must be part of every gamer’s journey.
International Competition Events
Nations Cup by EAL
In 2024, we proudly hosted the Nations Cup by EAL on Jahorina Mountain — a historic esports summit that brought together national teams from 15 countries. As the organizer, we ensured fair play, professional conditions, and a welcoming environment for all participants. The event received significant media attention and marked the first time the BiH national team won a medal in such competition. The Nations Cup reflects our vision of esports as a bridge between cultures and a driver of international cooperation.
Ultimate Esports Clash
Our commitment to international competition continued with the Ultimate Esports Clash held in Bar, Montenegro. Clubs from over 15 countries participated in a spectacular event that combined top-tier gameplay with unforgettable experiences. We used this platform not only to compete, but also to promote friendship, professionalism, and the potential of regional esports on a global scale.
Official Phygital Partner for Our Country
We are proud to be the official partner of the World Phygital Community (WPC) for our country. As certified organizers of national qualifications for this exciting hybrid discipline, we support the new movement of “phygital” sports-blending digital gameplay with real-world physical activity. Our role is to scout talent, promote this innovative sport model, and prepare teams that represent our country on the international stage.
NASEF Collaboration
We believe that the future of esports starts in the classroom. That’s why we’ve officially part- nered with NASIF – the North American Scho lastic Esports Federation. This collaboration supports structured development of esports within educational institutions, encourages digital literacy, and promotes leadership skills among students. By integrating esports into school programs, we foster teamwork, inclu- sion, and long-term career paths. Through NASIF, we are building a framework for sustainable esports education in our region.
Driven to move Esports Forward
Esports is not just about games — it’s about people, passion, purpose. We believe that strong, value-based communities are the true backbone of this industry. Through every event, partner- ship, and initiative, we push the scene forward: responsibly, inclusively, and transparently. The future of esports lies in how we nurture its roots – and at EAL, we’re fully committed to culti- vating a legacy built on fair play, growth, and shared success.
